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© Copyright 2016.  Chelline

Welcome to Chelline! We offer online shopping to classy / chic fashion lovers across United Kingdom and Worlwide. Shop the trends and fashion online, from women’s ready-to-wear & made-to-measure clothing, accessories, handbags & hair products ( virgin, brazillian weave) and more! Build your wardrobe with must-have items conveniently and easily at our online boutique


Not only do we offer our local and international fashionistas convenient shopping online in United Kingdom and Worldwide but also at Chelline – we do FASHION WITH LOVE. This means that all of our garments have been made with LOVE following the international trend especially the London trend as the main designer has studied and lived in the UK running her very own Boutique in ‘Greenwich London ‘ fabrics are hand-picked with great thought and care – quality, style and affordability are paramount.  We also strive to offer our online shoppers some exclusive items and inspire new looks. FASHION WITH LOVE above all else though, means we have a commitment to individual, personal and attentive service even though you’re shopping online. Use our email or give us a call with any questions or queries– we’re here to help and give you nothing short of an exceptional online shopping experience!

We are hugely fortunate to have our Celebrity Brand Ambassador Zenande Mfenyana who has a lead role on Ashe to Ashes South African Telenova, who loves our brand and is part of it!

One of the elements of Chelline that we’re most proud of is our local emphasis. We believe in promoting United Kingdom & South African fashion industry. Therefore, our garments are designed  and manufactured locally by Michelle for Chelline in United Kingdom and South Africa.

Chelline currently stocks the jewelry in London UK and South Africa all hand-made especially for us.

Michelle Nomwa founded Chelline in 2006 in London UK and opened her first boutique in Deptford after receiving the Princes Trust grant and opened her second Boutique in Greenwich London UK 2008. Studied her Fashion Design and Marketing extended degree at UEL Docklands University, while running her boutique in Greenwich. Michelle, a successful entrepreneur decided to produce her clothing collection in United Kingdom and South Africa to  support the fashion industry in both Countries, also shipping her clothing line overseas to her clients that still love her clothing line as well as wardrobe staples, anytime and anywhere is what Chelline is all about.

The Chelline online fashion and beauty store is growing so be sure to visit us regularly for our new collection!

Happy online shopping!

The Chelline Team - FASHION WITH LOVE